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TAG Heuer – Expert in timekeeping

The article explores the history and innovations of TAG Heuer, a Swiss luxury watch brand founded in 1860 by Edouard Heuer. Renowned for its precision timekeeping and strong ties to sports, particularly automobile racing, TAG Heuer has pioneered advancements like the first automatic chronograph (Monaco, 1969) and a stopwatch accurate to 1/100 of a second (1916). The brand also produces high-quality leather straps, using materials like calfskin and alligator from private farms.

The article suggests an alternative to expensive TAG Heuer leather bands: handcrafted, customizable straps from FinWatchStraps. These affordable, high-quality straps are made from vegetable-tanned leather sourced from Italy, the U.S., and Finland, offering a personalized touch for TAG Heuer timepieces.

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Raimond Weil- special and unique

The article highlights Raymond Weil as one of the last independent Swiss watch brands, founded in 1976 during the quartz crisis. It remains family-owned, led by Raymond Weil’s son-in-law and sons. The brand blends precision watchmaking with a passion for music, evident in collections like Amadeus and limited editions inspired by artists such as The Beatles and David Bowie. Raymond Weil also supports music events like the Brit Awards and sponsors charities, including cancer research and music education programs.

The article concludes by recommending FinWatchStraps’ handcrafted leather bands as the perfect complement to Raymond Weil watches, offering customization and quality craftsmanship.

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Certina watches - authentic example of the art of the Swiss watch making

The article provides an overview of Certina, a Swiss watch brand with a 130-year history, known for its precision, reliability, and sporty designs. Founded in 1888 by Adolf and Alfred Kurth in Grenchen, Switzerland, Certina began as a movement supplier before evolving into a full watch manufacturer. By 1972, the company was producing 600,000 watches annually and receiving prestigious awards like the "International Diamonds Awards."

Since joining the Swatch Group in 1983, Certina has focused on offering high-quality, affordable watches, with prices ranging from $430 to $1860 (as of 2017). Their collections include Sport, Aqua, Urban, and Heritage, reflecting a balance of modern and classic designs. Despite its reputation for robustness and precision, the brand is considered underappreciated, partly due to limited marketing.

The article concludes with a suggestion to pair Certina watches with handcrafted leather straps from FinWatchStraps, which offer quality, customization, and unique designs.

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