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The article explores the history and innovations of TAG Heuer, a Swiss luxury watch brand founded in 1860 by Edouard Heuer. Renowned for its precision timekeeping and strong ties to sports, particularly automobile racing, TAG Heuer has pioneered advancements like the first automatic chronograph (Monaco, 1969) and a stopwatch accurate to 1/100 of a second (1916). The brand also produces high-quality leather straps, using materials like calfskin and alligator from private farms.

The article suggests an alternative to expensive TAG Heuer leather bands: handcrafted, customizable straps from FinWatchStraps. These affordable, high-quality straps are made from vegetable-tanned leather sourced from Italy, the U.S., and Finland, offering a personalized touch for TAG Heuer timepieces.