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The article provides an overview of Certina, a Swiss watch brand with a 130-year history, known for its precision, reliability, and sporty designs. Founded in 1888 by Adolf and Alfred Kurth in Grenchen, Switzerland, Certina began as a movement supplier before evolving into a full watch manufacturer. By 1972, the company was producing 600,000 watches annually and receiving prestigious awards like the "International Diamonds Awards."
Since joining the Swatch Group in 1983, Certina has focused on offering high-quality, affordable watches, with prices ranging from $430 to $1860 (as of 2017). Their collections include Sport, Aqua, Urban, and Heritage, reflecting a balance of modern and classic designs. Despite its reputation for robustness and precision, the brand is considered underappreciated, partly due to limited marketing.
