TAG Heuer – Expert in timekeeping

TAG Heuer is a Swiss company manufacturing luxury watches and fashion accessories. The company was founded in 1860 under the name Uhrenmanufaktur Heuer AG by Edouard Heuer in Switzerland. It was not until 1985 when TAG Group took over the major shareholder of the company that TAG Heuer was formed. TAG Heuer is the combination of TAG (belongs to TAG Group) and the surname of the founder.

Image source: Yonsson

Their watches possess a rich history of continual innovations. The brand is well-known for their precision timekeeping and their strong connection with sporting events, especially automobile racing. Their watches were used in at the Antwerp, Paris and Amsterdam Olympics in the 1920s. The brand has been a partner with the Red Bull Racing Formula One team since 2016. As having a root in sport, TAG Heuer has been developing the chronograph for better support in sporting activities. In 1916, the company produced a stopwatch whose accuracy reaches 1/100 of a second. The launch of Monaco watch in 1969 was a huge surprise for the market since it was the world’s first automatic chronograph. The square case design and water resistance up to 100 meters made this watch an icon and a legend of TAG Heuer watch portfolio.

Image source: Time and Tide Watches

TAG Heuer uses calfskin and alligator for their wristband. The company owns private breeding farms that provide them with the leather materials. The bands go through tough quality tests for the durability and toughness before being released. Leather straps are the most classic type for TAG Heuer timepieces. This material also looks good on such a luxury watch.

An authentic TAG Heuer leather band obviously costs you an arm and a leg since they are selling you their “name”. But you don’t need to trade the quality for the price. At FinWatchStraps, we offer high quality and far more affordable leather bands for TAG Heuer. Our watch straps are crafted with love and care from selecting the material to the finished product. FinWatchStraps is one of the best watch strap makers in Finland with experienced artisans. We tailor your experience and elevate your beloved watches.

You can order our customized wrist band, made of high quality vegetable tanned leathers from Italy, US and Finnish nordic factories here: www.finwatchstraps.com.

And you can easily find your personal watch band here in FinWatchStraps. So please, don’t hesitate to contact us, we would love to help you.